Education

Doctorate of Business Administration 2010
Argosy University, Tampa, Florida
Marketing
Summa Cum Laude
Dissertation Title: Advertising within Social Media

Master of Science 2003
Dowling College, Oakdale, New York
Secondary Education
Summa Cum Laude

Graduate Certificate 2018
Saint Leo University, Saint Leo, Florida
Market Research and Social Media Analytics (18 credits) 

Bachelor of Science 1998
New York Institute of Technology, Old Westbury, NY
Advertising
Cum Laude
Nu Ypsilon Tau Honor Society

Associates Degree in Applied Sciences 1995
S.U.N.Y. Farmingdale, NY
Advertising Art and Design

Udacity Digital Marketing Nanodegree 2018
Industry Certificate
Co-created with Facebook Blueprint, Google, Hootsuite, HubSpot, MailChimp, Moz

eCornell Data-Driven Marketing Certificate 2019
Cornell University

 

Dissertation Abstract: ADVERTISING WITHIN SOCIAL MEDIA

This dissertation developed a comprehensive social media prototype conceptualizing and testing a variety of display advertising scenarios to determine which scenario motivated a social media user to click.  Empirical research led to the development of several independent variables, which were identified in the study as display advertising scenarios. The display advertising scenarios tested in the study were video, animation, engagement, and brand familiarity, as well as the size and location of the display advertising within each social media prototype web page. Data collected identified which display advertisement scenarios motivated a social media user to click on display advertisements within the social media environment. This study provides insight into how display advertising may be approached and strategized within social media environments.​​

Scholarly Activities

Mariani, Ronda (Manuscript in Final Edits, Summer 2020). Generating conversions: the impact of display advertising.

 

Mariani, Ronda (IRB Completed; Collecting Data. Spring 2020). The impact of online reviews on the customers' journey; from attention to purchase.

 

Carver, M., Rivera-Singletary, G., & Mariani, R. (2020). Understanding the differences in technology preparedness among digital immigrants and digital natives within the graduate online learning environments. Journal of Educators Online (under review).

 

Mariani, R. (2020). Evaluation of brand-sponsored influencers and tactics. In B. Watkins, Social Media Influencers and the Changing Landscape of Brand Communication. (p. n/a). Lanham, Maryland: Lexington Books (revisions submitted/under 2nd review).

 

Mariani, Ronda (2019). The unconscious bias; diversity and inclusion in the workplace. In Sheri Bias & Ronald Sims (Eds.), Human Resources Management Issues, Challenges, and Trends: Now and Around the Corner. Charlotte, NC: Information Age Publishing.

 

Mariani, R., Gumbs, J., & Price, F. (2019). The influence of political messages on user engagement within Social Media environments. Journal of Management Policy and Practice, 20 (2), 100-113.

 

MacLennan, H., Lee, P., Mariani, R., & Atkins, K (2018). Too soft for leadership? An exploration of gender differences in emotional intelligence and dark triad traits. The International Journal of Diverse Identities, 18 (1), 17-31.

 

MacLennan, H. & Mariani, R. (2016). New Beginnings of Tampa: A question of ethics? Southeast Case Research Journal, 13 (2), 54-57

 

Mohammed, D., Mohammed, S. & Mariani, S. (2015). Cybersecurity challenges and compliance issues within the U.S. healthcare sector. International Journal of Business and Social Research, 5 (2), 55-66.

 

Mariani, R. and Mohammed, D. (2014). "Like" a global endorsement. Journal of Management Policy and Practice, (15) 4, 51-63.

 

Mohammed, D. and Mariani, R. (2014). An evaluation of the cybersecurity policies for the United States Health and Human Service department. International Journal of Business and Social Research. 4 (4), 1-7.

 

PEER PRESENTATIONS

Mariani, Ronda (2019). Basic Design Thinking. Research Insights Lunch and Learn.

 

Mariani, Ronda & Atkins, Kelly (2018). Cultivating Self-efficacy within Higher Education. Virginia Region Interdisciplinary Academic Conference.

 

Bennett, John, Mohammed, Shaki, & Mariani, Ronda (2018) Entrepreneurial leadership of Latina and Black Females. Virginia Region Interdisciplinary Academic Conference.

 

Mariani, Ronda (2015). Connected in the classroom; bridging the gap between academia and industry through technology. International Business Conference, Saint Leo University.

 

Mariani, Ronda (2014). Emotional Intelligence and Effective Digital Communication. Academic Forum Conference Proceedings.

 

Mariani, Ronda (2013). "Like" A global endorsement. How clicking like influences Facebook user's brand recall and future purchasing intent. International Business Conference, Saint Leo University.
 

Mariani, Ronda (2011). Advertising: business and creative. Art Institute of Pittsburg. Pittsburgh, PA.

Mariani, Ronda (2010). Advertising variables within social media communities. Miami International University of Art and Design, Miami, Florida.

 

Mariani, Ronda (2010). Interactive advertising best practices. Argosy University, Tampa, FL.

 

Mariani, Ronda (2010). Bequest: Advertising to the right audience. Humane Society of Tampa Bay & Argosy University, Tampa, FL.

 

Mariani, Ronda. (2009). Why brand extensions can fail. Argosy University, Tampa, FL.

 

Mariani, Ronda (2009). Product placements boost advertising. AI Insights Online Publication. Pittsburgh, PA.

 

Mariani, Ronda (2009). Watching Mad Men on TV offers a glimpse into the advertising industry. AI Insights Online Publication. Pittsburgh, PA.

 

2020 Ronda Mariani